It can’t be transitory

Let me tell you a fairy tale… A massive recession hits and the boss of a company – let’s say they make shoes – gathers her employees into the main headquarters for an all-hands meeting. Everyone is there, from the executive vice presidents to the guy who waters the plants. And she says, “Here’s the deal, gang…sales are going to fall by 20% this year and we’ll have no profits...

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source https://thereformedbroker.com/2021/06/08/it-cant-be-transitory/