Why Direct Indexing is the New Killer App for Advisors

Michael Batnick says he knew from the start that direct indexing was going to transform his firm, New York City-based Ritholtz Wealth Management, where he is director of research. When CEO Josh Brown “and I saw this, I said to him, ‘The next billion dollars that we raise is going to be in this thing.’ ” Ritholtz rolled out direct indexing in late 2019, and now has 15% of its nearly $2 billion of client assets in d...

The post Why Direct Indexing is the New Killer App for Advisors appeared first on The Reformed Broker.

source https://thereformedbroker.com/2021/04/10/why-direct-indexing-is-the-new-killer-app-for-advisors/