“Private Banker”

The rebranding of JPMorgan stock brokers into “private bankers” was one of the more interesting ways I’ve seen the business of selling securities to retail households evolve over the years. It was a post-crisis maneuver that added caché to what was essentially a mutual fund selling program with added links to the deposit, lending and credit card side of the bank. For a million-dollar household client, r...

source http://thereformedbroker.com/2018/02/20/private-banker/